If you are visiting these pages for the very first time and you are in a hurry.......... do yourself a favor and click on the 'Hymno de las Islas Canarias'... (just below) It will give you an "Insight" into the Pride, Full Heartedness and generosity of the Tinerfenians..........Merry Christmas everyone.

Saturday 26 December 2009

Santa Cruz Christmas Market (+ Effective Marketing)


Well, the Santa Cruz Christmas fair is in full swing and strung out along the the 'Avenida' close by the Plaza.
This comes at the time that our English Christmas and Boxing Day are over....done and dusted!
But, the Spaniards are just starting their Christmas shopping and the City is gearing up for the next ten days. The Three Kings will arrive in the City on the 12th day and that is when we all get our gifts.  Yes, the shops are open all hours and lots of bargains are out there.
Now, I am partial to a packet of nice hot 'GarrapaƱadas'.
(these are Almonds covered in ground almonds and caramelised sugar) You really must try them ... they are hot, crispy and chewy at the same time.... oh! and ever so more...ish!
Every night market here has loads of these stalls but one caught my eye!!
He had a very discrete sign that simply said "No hay Cucarachas en Mi GarrapiƱadas" (You will not find a cockroach in My Sweets)  When he realised that I had seen the sign he beckoned with his Head to another stall down the road!   So, needless to say; I bought from him as against the almost certainly innocent vendor down the road...... But I am a sucker for Clever Marketing.
By the way, he also told me that they 'know if a cockroach has been covered and found its way onto the Hotplate' because "They are the ones that try to run away"....    He had me in hysterics.

1 comment:

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